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Seeaash began as a home-grown women-led business in 2018 to design modern Indian clothes for today's women. The brands' ideology explores the dichotomy between the ancient and the modern, the bold and the simple. Traditional Indian styles are combined with contemporary design features in a variety of tunics, dresses, kurta sets, sarees, and lehengas. With immaculate tailoring and attention to handcrafted details, the garments speak of subtle elegance.