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The Jayanti Reddy label epitomizes an elegant and relatively understated sense of style with a strong emphasis on naturally dyed, hand woven textiles that are embellished with intricate hand embroidery.It infuses traditional clothing with a unique sense of style and understated elegance. The brand's formal/festive collections are both characterized by the sense of craftsmanship, style and creativity that is quintessentially Jayanti Reddy!